ABOUT DENOVO / A NOTE FROM OUR FOUNDER

Better for families.
Built with
attorneys.

I knew my family needed an estate plan. Finding the price, understanding the process, and getting started shouldn’t have been the hardest part.

Gabriel RaoFounder. Husband. Dad. Coach.
Gabriel Rao, founder of DeNovo, photographed in Maui
A personal reason. A practical mission.Maui, Hawaiʻi
A family business.A better experience, from the beginning.De novo. To begin anew.

WHY THIS WORK MATTERS TO ME

I knew why it mattered.
I still struggled to start.

A coach. A father. A husband.
A client trying to find the time.

In 2009, my brother, Army Sgt. Elijah John Miles Rao, was killed while serving in Afghanistan. Loss changed our family. It also changed the work I wanted to do.

Through my work with the Tragedy Assistance Program for Survivors (TAPS), and later as a co-founder of Everly, I spent time with families navigating grief and the decisions that follow. I saw how much it matters to have someone who listens, explains what comes next, and helps you move forward.

But knowing why estate planning matters didn’t make getting my own affairs in order any easier.

I couldn’t find pricing. I couldn’t learn about the process on my own time. And I couldn’t start anything digitally.

As a coach, a father, and a husband, I was trying to fit this around the life I wanted to protect. The more effort it took just to get started, the harder it became to follow through.

That’s the beginning I wanted DeNovo to change. Help families understand the cost, see what’s involved, and take the first step when they have time. Then bring their information and questions to an attorney who can turn that preparation into personal advice.

The attorney brings the expertise.
We help make the experience worthy of it.

Gabriel RaoFounder, DeNovo

EXPERIENCE THAT SHAPES THE WORK

A career close to
what families need.

Supporting people through consequential moments is the thread that connects my work.

Serving families after loss

TAPS

Work with military survivors shaped a lasting belief: the way people are supported matters as much as the next step they need to take.

Read my work at TAPS

Co-founder

Everly

Building a business around grief care brought that experience into technology, with the needs of families at the center.

Read about Everly

Advisory council

EKR Foundation

The Elisabeth Kübler-Ross Foundation connects a community committed to compassionate end-of-life care and grief support.

View my background

THE PEOPLE BEHIND THE PURPOSE

We’re building for
families like ours.

Behind every estate plan is a life being lived. That’s the perspective our family brings to DeNovo, every day.

Gabriel Rao with his wife and their two children, standing together outdoors in Maui
The Rao family · Maui, HawaiʻiThe reason to begin.

WHAT THIS MEANS FOR YOUR FIRM

Your expertise.
Better supported.

Good technology should create more space for the relationship between an attorney and a family.

01

A more prepared client.

A clear place to begin, guided information gathering, and room to flag questions. Give the first conversation a stronger starting point.

02

More room for your judgment.

Your firm guides the legal decisions and approves the documents. DeNovo connects preparation and workflow around that responsibility.

03

An experience that feels like your firm.

Your name, your brand, and a connected path from the first step through review. Help families understand where they are and what comes next.

LET’S BUILD A BETTER BEGINNING

You care about
the families you serve.
So do I.

Tell me how your practice works, where the process gets in the way, and what you want your clients to experience. Let’s see where DeNovo can help.

Meet with Gabriel 30 minutes · No prep · No obligationhello@atdenovo.com